Digital data streams at you all day, every day.  From computer screens to cell phones, PDA’s to blackberries, the relentless visual assault is frying your eyes.  Now there’s a solution for even the most demanding digital user.   GUNNAR Digital Performance Eyewear helps computer users be more productive and more effective throughout the day.  Our performance eyewear line also helps prevent Digital Eye Fatigue (DEF) and protects against Computer Vision Syndrome (CVS), a visual condition that negatively impacts millions of computer users each year. Constant stress on the eyes causes the symptoms of DEF and CVS, which include blurred vision, eye strain, dry eyes, double vision, light sensitivity, eye fatigue and headaches.  The American Optometric Association estimates that 125 million computer users suffer from some form of CVS.   Every year vision disorders account for more than $8 billion in lost productivity and can decrease employee performance by as much as 20 percent according to research published by the Vision Council of America. GUNNAR Optiks offers digital performance eyewear that gives you a visual advantage by making you more productive and more effective for longer periods of time. It all begins with i-AMP lens technology, a patented optical platform that incorporates proprietary lens materials, lens tints, lens coatings and lens geometry. GUNNAR Optiks focuses on both function and style - designed for the sophisticated, image-conscious digital user.