Couscous originates in North Africa and is now very popular in Israel. Couscous is made from steamed semolina, from the most nutritious part of the wheat. Osem offers medium couscous, which is the most popular form here in Israel. The products are made from natural ingredients only and are very nutritious. Availavle in a bag of 10 pounds. Osem has succeeded in convincing the American Jewish consumer to broaden the range of kosher products that they consume to include convenience foods such as ready-made cakes and personal dehydrated ready meals (manot hamot), health foods such as crackers and pasta, and middle eastern foods such as snacks like bissli and bamba. Osem is really benefiting from the increased demands.